Participate in trade shows and give a cost effective boost to your business
In the past 11 months, I have visited numerous trade shows. Judging from the crowd that a trade show can pull in, I believe I can safely say that participating in trade show is probably the most effective way to give a business a boost. Essentially, not only are visitors an audience targeted towards a theme, a trade, they are mostly all motivated buyers already in the mood to buy.
With well selected trade show exhibits plus well selected table top display to showcase the products and services your company has to offer, visitors also will receive an education on choices that are available and the pros and cons of each product or service.
One may also try to add a bit of drama and capture the allure that the sight of some nice all season directors chairs with the logo of your company prominently imprinted onto the chair backs, your company will avail itself of loads of favorable publicity and brand your brand into the deeper recesses of the visitors' brains.
With well selected trade show exhibits plus well selected table top display to showcase the products and services your company has to offer, visitors also will receive an education on choices that are available and the pros and cons of each product or service.
One may also try to add a bit of drama and capture the allure that the sight of some nice all season directors chairs with the logo of your company prominently imprinted onto the chair backs, your company will avail itself of loads of favorable publicity and brand your brand into the deeper recesses of the visitors' brains.
Trade exhibitions, booths, trusses, logo mats
Taking part in trade exhibitions is one of the best way to promote your money making outfits and getting yourself and your products known. However, to be effective, you need attractive exhibit booths to attract the crowd to your booth.
However, because you will probably be participating in more than 1 trade shows, your booth should be lightweight so that they are easily carried around plus once on site, also be easily opened up and expand to fill a large space. These requirements are easily fulfilled by lightweight collapsible exhibition truss.
I would bet at a trade show, the largest surface area and thus the best area to push yourself and your products will be the floor. What better thing to do than to place logo floor mats where they cannot fail to be noticed.
So to make your efforts in participating in trade exhibitions worth the trouble, the trick is to make your trade show displays attractive and crowd pleasing and you will be on your way to success.
However, because you will probably be participating in more than 1 trade shows, your booth should be lightweight so that they are easily carried around plus once on site, also be easily opened up and expand to fill a large space. These requirements are easily fulfilled by lightweight collapsible exhibition truss.
I would bet at a trade show, the largest surface area and thus the best area to push yourself and your products will be the floor. What better thing to do than to place logo floor mats where they cannot fail to be noticed.
So to make your efforts in participating in trade exhibitions worth the trouble, the trick is to make your trade show displays attractive and crowd pleasing and you will be on your way to success.
Trade shows - my recent experience
I recently had been to 2 major trade shows related to home improvements as I am currently renovating my house and am in the market for stuff like cooker hoods, hobs, oven, counter tops, wash basins, tap fittings, shower heads, shower screens, hot and cold mixers, toilet bowls, etc.
In both trade shows, there were many very attractive trade show displays on all kind of products related to home improvement. In one of the trade booths, there was one exhibitor displaying what he called Nano cloth and his demonstration was so effective I purchase 4 of them.
In both trade shows, all the exhibitors were competing for the attention of visitors and from what I observed, if they want to be really effective to grab attentions, they should place logo floor mats all over the trade show area.
At the end of one of those trade shows, about one hour before closing, they made an announcement that the loading (and unloading) bay will be closed at 10.45pm, only 45 minutes after the end of the trade exhibition. What I observed was even before the trade show officially ended, many exhibitors were already packing up in their hurry to meet the unloading bay closing time. I feel that the organizers were very unfair to both the exhibitors as well as the visitors. I think if the exhibitors had used truss to construct their trade booth, they should be able to dismantle them much faster and they probably would not need to be in such a hurry.
I can see that trade shows are very effective as I was induced to purchase many items from the exhibitors, many of which in fact are not planned.
In both trade shows, there were many very attractive trade show displays on all kind of products related to home improvement. In one of the trade booths, there was one exhibitor displaying what he called Nano cloth and his demonstration was so effective I purchase 4 of them.
In both trade shows, all the exhibitors were competing for the attention of visitors and from what I observed, if they want to be really effective to grab attentions, they should place logo floor mats all over the trade show area.
At the end of one of those trade shows, about one hour before closing, they made an announcement that the loading (and unloading) bay will be closed at 10.45pm, only 45 minutes after the end of the trade exhibition. What I observed was even before the trade show officially ended, many exhibitors were already packing up in their hurry to meet the unloading bay closing time. I feel that the organizers were very unfair to both the exhibitors as well as the visitors. I think if the exhibitors had used truss to construct their trade booth, they should be able to dismantle them much faster and they probably would not need to be in such a hurry.
I can see that trade shows are very effective as I was induced to purchase many items from the exhibitors, many of which in fact are not planned.
Comparison: Google AdSense and Amazon Affiliate
CPC (cost per click): also know as PPC (pay per click). Publisher get paid only when visitor click on an advertisement. No click, no pay
CPM (cost per thousand impressions): Publisher get paid each time a CPM ad is displayed. Amount paid per impression (amount paid each time CPM ad is displayed) is the same irrespective of whether visitor click on the ad or whether an action (like buying something) by visitor is induced by the CPM ad. CPM is called cost per 1000 impressions because the amount paid for a single impression is usually very little, so that amount per impression is multiplied by 1000 to create a figure that is more meaningful.
CPA (cost per action): Also called PPA (pay per action or pay per aquisition), CPA ads require visitors to do more than just clicking on an ad. Publisher get paid only when a visitor who clicked on a CPA ad acted upon the advertisement such as buy something, filled in a form or other pre-defined action. No action, no pay.
However, AdSense ads uses Javascript. Blogs using the Blogger platform for their blog cannot copy-paste Javascript into their posts (post editor) and thus faces restrictions within the actual content, a section much more visible to visitors (and thus more effective) than places like the sidebar, footer, etc.
Amazon uses both Javascript as well as active hyperlinks. Such hyperlinks (HTML) can very easily be incorporated any place which allows HTML and that include posts like this one.
For example, I can incorporate an Amazon ad within this sentence by making reference to blogging
. Try clicking on this link or the preceding link and you will discover that you have ended up in Amazon's site and if you purchase anything from Amazon, a commission will be paid.
However, as mentioned above, Amazon Associates serve only PPA ads (visitor need to purchase something) which means earnings are harder to generate. My experience is that earnings from AdSense is many times more from than Amazon Associates.
Amazon Associates however have such thing as time limited special offers which expires and after which expiry date, the links need to be removed. Amazon Associate can also link to a specific product or page which has a shelf life (expiry date), for example, link to a book. Books can become out of print which then render the Amazon link irrelevant. (This is why I usually link to a search page which never expire)
CPM (cost per thousand impressions): Publisher get paid each time a CPM ad is displayed. Amount paid per impression (amount paid each time CPM ad is displayed) is the same irrespective of whether visitor click on the ad or whether an action (like buying something) by visitor is induced by the CPM ad. CPM is called cost per 1000 impressions because the amount paid for a single impression is usually very little, so that amount per impression is multiplied by 1000 to create a figure that is more meaningful.
CPA (cost per action): Also called PPA (pay per action or pay per aquisition), CPA ads require visitors to do more than just clicking on an ad. Publisher get paid only when a visitor who clicked on a CPA ad acted upon the advertisement such as buy something, filled in a form or other pre-defined action. No action, no pay.
Comparison between Google AdSense and Amazon Associates
Google AdSense serves all three types of ads - CPC, CPM and CPA and thus has a huge inventory to draw from to display in a publisher's website or blog and thus gives publishers a better chance of getting income from publishing content. Furthermore, CPC and CPM ads offer an easier path to earning something from ads as compared to CPA ads which require action.However, AdSense ads uses Javascript. Blogs using the Blogger platform for their blog cannot copy-paste Javascript into their posts (post editor) and thus faces restrictions within the actual content, a section much more visible to visitors (and thus more effective) than places like the sidebar, footer, etc.
Amazon uses both Javascript as well as active hyperlinks. Such hyperlinks (HTML) can very easily be incorporated any place which allows HTML and that include posts like this one.
For example, I can incorporate an Amazon ad within this sentence by making reference to blogging
. Try clicking on this link or the preceding link and you will discover that you have ended up in Amazon's site and if you purchase anything from Amazon, a commission will be paid.However, as mentioned above, Amazon Associates serve only PPA ads (visitor need to purchase something) which means earnings are harder to generate. My experience is that earnings from AdSense is many times more from than Amazon Associates.
Shelf life (Paste and forget)
Google AdSense is very much a "paste and forget" operation because a publisher only has to paste AdSense's Javascript in the proper place and forget about it. AdSense will continue to serve relevant ads there without publisher having to do anything.Amazon Associates however have such thing as time limited special offers which expires and after which expiry date, the links need to be removed. Amazon Associate can also link to a specific product or page which has a shelf life (expiry date), for example, link to a book. Books can become out of print which then render the Amazon link irrelevant. (This is why I usually link to a search page which never expire)
Participate in trade shows and give a cost effective boost to your business
In the past 11 months, I have visited numerous trade shows. Judging from the crowd that a trade show can pull in, I believe I can safely say that participating in trade show is probably the most effective way to give a business a boost. Essentially, not only are visitors an audience targeted towards a theme, a trade, they are mostly all motivated buyers already in the mood to buy.
With well selected trade show exhibits plus well selected table top display to showcase the products and services your company has to offer, visitors also will receive an education on choices that are available and the pros and cons of each product or service.
One may also try to add a bit of drama and capture the allure that the sight of some nice all season directors chairs with the logo of your company prominently imprinted onto the chair backs, your company will avail itself of loads of favorable publicity and brand your brand into the deeper recesses of the visitors' brains.
With well selected trade show exhibits plus well selected table top display to showcase the products and services your company has to offer, visitors also will receive an education on choices that are available and the pros and cons of each product or service.
One may also try to add a bit of drama and capture the allure that the sight of some nice all season directors chairs with the logo of your company prominently imprinted onto the chair backs, your company will avail itself of loads of favorable publicity and brand your brand into the deeper recesses of the visitors' brains.
Trade exhibitions, booths, trusses, logo mats
Taking part in trade exhibitions is one of the best way to promote your money making outfits and getting yourself and your products known. However, to be effective, you need attractive exhibit booths to attract the crowd to your booth.
However, because you will probably be participating in more than 1 trade shows, your booth should be lightweight so that they are easily carried around plus once on site, also be easily opened up and expand to fill a large space. These requirements are easily fulfilled by lightweight collapsible exhibition truss.
I would bet at a trade show, the largest surface area and thus the best area to push yourself and your products will be the floor. What better thing to do than to place logo floor mats where they cannot fail to be noticed.
So to make your efforts in participating in trade exhibitions worth the trouble, the trick is to make your trade show displays attractive and crowd pleasing and you will be on your way to success.
However, because you will probably be participating in more than 1 trade shows, your booth should be lightweight so that they are easily carried around plus once on site, also be easily opened up and expand to fill a large space. These requirements are easily fulfilled by lightweight collapsible exhibition truss.
I would bet at a trade show, the largest surface area and thus the best area to push yourself and your products will be the floor. What better thing to do than to place logo floor mats where they cannot fail to be noticed.
So to make your efforts in participating in trade exhibitions worth the trouble, the trick is to make your trade show displays attractive and crowd pleasing and you will be on your way to success.
Trade shows - my recent experience
I recently had been to 2 major trade shows related to home improvements as I am currently renovating my house and am in the market for stuff like cooker hoods, hobs, oven, counter tops, wash basins, tap fittings, shower heads, shower screens, hot and cold mixers, toilet bowls, etc.
In both trade shows, there were many very attractive trade show displays on all kind of products related to home improvement. In one of the trade booths, there was one exhibitor displaying what he called Nano cloth and his demonstration was so effective I purchase 4 of them.
In both trade shows, all the exhibitors were competing for the attention of visitors and from what I observed, if they want to be really effective to grab attentions, they should place logo floor mats all over the trade show area.
At the end of one of those trade shows, about one hour before closing, they made an announcement that the loading (and unloading) bay will be closed at 10.45pm, only 45 minutes after the end of the trade exhibition. What I observed was even before the trade show officially ended, many exhibitors were already packing up in their hurry to meet the unloading bay closing time. I feel that the organizers were very unfair to both the exhibitors as well as the visitors. I think if the exhibitors had used truss to construct their trade booth, they should be able to dismantle them much faster and they probably would not need to be in such a hurry.
I can see that trade shows are very effective as I was induced to purchase many items from the exhibitors, many of which in fact are not planned.
In both trade shows, there were many very attractive trade show displays on all kind of products related to home improvement. In one of the trade booths, there was one exhibitor displaying what he called Nano cloth and his demonstration was so effective I purchase 4 of them.
In both trade shows, all the exhibitors were competing for the attention of visitors and from what I observed, if they want to be really effective to grab attentions, they should place logo floor mats all over the trade show area.
At the end of one of those trade shows, about one hour before closing, they made an announcement that the loading (and unloading) bay will be closed at 10.45pm, only 45 minutes after the end of the trade exhibition. What I observed was even before the trade show officially ended, many exhibitors were already packing up in their hurry to meet the unloading bay closing time. I feel that the organizers were very unfair to both the exhibitors as well as the visitors. I think if the exhibitors had used truss to construct their trade booth, they should be able to dismantle them much faster and they probably would not need to be in such a hurry.
I can see that trade shows are very effective as I was induced to purchase many items from the exhibitors, many of which in fact are not planned.
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